Dubai · building enterprise AI

Enterprise AI by day. Human questions the rest of the time.

I'm Andy — a technology leader at SAP, where I help large organizations across the Middle East put AI to work. Off the clock I think about the other half of the equation: leadership, attention, and what stays human as the machines get good.

Journey

Dresden to Dubai

Grew up in eastern Germany. Studied and built a career around Mannheim. Then the Gulf — Riyadh, and now Dubai. Four places, one long arc. Drag the globe.
Lived — Dresden · Mannheim · Riyadh · Dubai Worked — Moscow · Paris · Vienna · Zürich · Birmingham · Seoul · San Francisco
Now

What I'm focused on

A snapshot, kept honest and current.
Updated June 2026 · inspired by Derek Sivers' /now
Reading

On the shelf

What's shaping how I think right now.
The Courage to Be Disliked
Kishimi & Koga
Adlerian psychology, hard-edged. The line between other people's expectations and your own life.
Re-reading
Dopamine Nation
Anna Lembke
Why abundance makes us restless — and the discipline of seeking discomfort on purpose.
Applying
The Untethered Soul
Michael A. Singer
The voice in your head is not you. Useful in a hyper-optimized life.
Slow read
Man's Search for Meaning
Viktor Frankl
The one I keep returning to. Meaning over comfort, always.
Foundational
Writing

Notes & essays

Thinking out loud at the intersection of enterprise AI, leadership, and human development.
What does leadership mean when the AI does the analysis?Draft Notes from 24 years inside one companyDraft Building a personal AI system that actually runs your lifeDraft Staying present in an optimized lifeDraft
Exploring

Questions I'm sitting with

The honest version: things I don't have answers to yet.
When AI handles the thinking, what is a leader actually for?
How do you stay genuinely present when every hour can be optimized?
What's the right way to use technology to deepen human connection instead of replacing it?
What does a meaningful second half of life look like — and when do you start building it?
The Transition

Notes from a work in progress

I'm a few years out from changing what I do — from running a technology business to coaching the people who run them. I'm documenting that shift one quarter at a time. In public, on purpose.
Q2 2026
Building the scaffolding. Began formal coaching work, and started building a personal AI system to take the operational load off my life — so the next decade can be about people, not process.
Q1 2026
Naming it. Said out loud that the second half won't be more of the first. The question stopped being if and became how, and starting when.
About

Short version

I've spent more than two decades at SAP, most of it helping large enterprises actually adopt new technology — lately, AI. I'm German, based in Dubai, and I split my attention between hard technical problems and softer human ones: how people lead, decide, and stay well under pressure.

I'm a father of two, a lifelong athlete, and a long-term thinker — about technology, about money, about how to live. This site is where I share a bit of that in public.

VP & GM · SAP INSEAD AMP Harvard Business School Exec 24 yrs in enterprise tech